


Godmind Knowledge House-Articles on Mutual Fund
Usually people don’t choose financial advisors; they simply get in touch with
them. Many a times in some private banks you will find a super consultant or
super advisors who will sell you everything like insurance, credit card, and
even mutual funds. Banks are distributor of mutual fund and not the advisors.
Mind it; if you are investing advice from any bank you actually take advice from
a distributor and it that case it is not necessary that you get a fair and
quality advice.
An adviser should be one who provide his customers with real value based advice
rather than simply pushing sales in order to earn a better commission. advisor’s
role assumes significant importance in an exuberant scenario like the present
one, when it is easy for investors to lose track of their objectives and make
wrong investment decisions.
Conversely, an association with the wrong investment advisor can spell disaster
for investors. We present a few pointers which will help investors gauge if they
are with the wrong investment advisor.
Conversely, an association with the wrong investment advisor can spell disaster
for investors. We present a few pointers which will help investors gauge if they
are with the wrong investment advisor.
If the Advisor is offering rewards in terms of payback:
Select an advisor for his ability to recommend the right investment avenues and
manage your investments rather than his willingness to refund commission.
By offering payback the advisor is not doing justice to his to his work as he is
luring you towards doing that investment. This specifies that an advisor is
putting your money at risk by giving you commission.
This practice (widely prevalent despite being explicitly prohibited) among
investment advisors is to rebate a part of commission earned, back to investors
i.e. the investor is ‘rewarded’ for getting invested. What investors fail to
realize is that the commission offered by the advisor is actually reward for
taking more risk. Wealth creation for investors should come from the investments
made and not commissions. Select an advisor for his ability to recommend the
right investment avenues and manage your investments rather than his willingness
to refund commission.
The advisor only advices top few funds most of the time.
Most of the time an advisor will suggest you some fund and will show you its
annual returns. Most of the top ranking funds are sectoral funds and they carry
a certain amount of risk. Usually sector funds being a fund with major
allocation to specific sectors they are high risk funds. Many times in order to
generate large funds from the market the fund houses have fallen prey to herd
mentality and launched similar offerings in quick succession. The banks and
investment advisors have played their part by indiscreetly pushing these
products since they get better commission.
Think again before you take suggestion from such advisors.
If the advisor always have an NFO to pitch for:
Investment advisors have earned well through the mutual fund New Fund Offer’s by
convincing investors that its cheaper to invest during the NFO stage. But be
careful this is not the truth. Mutual fund distributors and advisors mostly take
benefit of the lack of knowledge on investors part by pitching the mutual fund
NFOs as stock IPOs, distributors have only discredited themselves by not being
true to their investors.
Advisor should only recommend a new fund if it add value to the investor’s
portfolio or is a unique investment proposition. Any advisor who is true to the
profession will pitch for an existing scheme which has a good track record and
proven rather than a similar scheme in its IPO stage.
If Advisor’s role is restricted to delivery and pick up of forms
Investment advisor’s primary role includes creating a portfolio for the investor
based on his needs, risk profile and successfully managing the same. While
maintaining high service standards is pertinent, it shouldn’t gain precedence
over the advice part.
Most of the advisors I have seen are usually working for big distributors such
as banks, big brokerage houses. The main work for them is meeting the targets
rather than provide value base advisory service. Independent individual
Investment advisors prefer to make their work simpler by showing them selves
only when they had to collect the form.

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